The PS5 desperately needs digital game gifting when it launches
PlayStation already made it harder to "gift" digital games by removing digital codes off of every storefront beside itself. Now it needs to enable digital game gifting natively through the PS5.
When the PlayStation 5 launches, it really needs to release with native digital game gifting through the PlayStation Store right out of the gate. Sony shouldn't live in Microsoft's shadow when it comes to features like this.
Sony has Microsoft easily beat when it comes to exclusive games, but Microsoft beats Sony in... just about everything else. Xbox has a better game subscription service (Xbox Game Pass), better online play (Xbox Live), better game streaming (xCloud), and it's ahead of the curve when it comes to digital game gifting. In contrast, the PS4 has no form of digital game gifting to speak of.
I'm not going to argue that game gifting on Xbox is perfect, because it's not. For whatever reason, games are still region-locked, so you can't gift a game to a person in another region from you. If you try to, they simply won't be able to play it. But some form of game gifting is still better than nothing.
Sony shouldn't live in Microsoft's shadow when it comes to features like this.
I've said it time and time again, but the future is more digital than ever. This is just common knowledge. It's the way things have been progressing for years, and will continue to do so. Physical media is on its way out, though I wouldn't necessarily say it's dying. It's not gone entirely — the world doesn't quite have the infrastructure for that just yet, as much as Google would like to think otherwise — it's just become increasingly less important. Its share of the revenue pie only gets smaller and smaller.
Sony's first-quarter financial results for 2019 proved this. Digital downloads accounted for 53% of full game sales on the platform. Personally, I can't remember the last time I bought a physical game on either Xbox or PlayStation. Out of the hundreds that I own, maybe a handful are physical. And I almost never play them.
If I had a physical disc sitting on my desk somewhere or under the television, I just didn't want to go and put it in my console. Yeah, you can chalk it up to laziness — and you wouldn't necessarily be wrong — but this is something I found a lot of people deal with. I'm much more inclined to sit on my couch and scroll through my digital library to find a game I want to play. In fact, this only made me play games more than before.
I used to be someone who loathed the idea of digital games. It's not that I thought they made me better, like some physical purist, but I liked the idea of having a tangible object in my hands. A digital library felt temporary. Unstable. Like Microsoft or Sony could wave their hands and it'd disappear at a moment's notice. I'm not nearly as paranoid as that now, and I realize that even if I have a physical disc, I don't technically own the game. I'm renting a license to use it, essentially. And with games now frequently needing to be connected to the internet in some form, there is never a guarantee that a physical disc will always work in the future.
Getting back to digital game gifting, you can see why receiving a physical game would be an inconvenience for myself. I was given a physical copy of God of War for my PlayStation 4 in 2018 as a Christmas gift, and though it's one of my favorite games of all time, I can't help but wish I had gotten the digital version instead.
Another byproduct of us living in a digital age is that we're also more connected to the rest of the world. I know plenty of people living in other countries, including several coworkers. I can't as easily send them a gift if I wanted to ship a physical game, not to mention any import fees. Digital game gifting would be the perfect solution.
Sony, please make it happen. Digital game gifting needs to be a thing when the PS5 launches.
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